Comprehensive Guide to LinkedIn Insight Tag Installation, Conversion API Setup, Troubleshooting, Audience Analytics, and Event Tracking

According to a SEMrush 2023 study, businesses implementing the LinkedIn Insight Tag see a 20% ROI increase, and 77% of B2B marketers find LinkedIn effective for lead – generation. This comprehensive buying guide is your key to mastering LinkedIn marketing. Compare premium setup methods to counterfeit approaches that could cost you. We offer a Best Price Guarantee and Free Installation Included for local service. Dive in now to avoid missing out on maximizing your media budget and boosting conversions.

Installation

Did you know that according to a SEMrush 2023 Study, businesses that effectively implement ad tracking tags like the LinkedIn Insight Tag see a 20% increase in ROI on average? This makes the proper installation of the LinkedIn Insight Tag a crucial step for any marketer looking to maximize their media budget.

Steps

Accessing Campaign Manager

To begin the installation process, you first need to access the Campaign Manager. This is your gateway to setting up and managing your LinkedIn advertising campaigns. Navigating to the Campaign Manager gives you access to all the tools and options required for installing the Insight Tag.
Pro Tip: Bookmark the Campaign Manager page for easy access in the future. This will save you time when you need to make adjustments to your tags or campaigns.

Creating a new Insight Tag

Once you’re in the Campaign Manager, look for the option to create a new Insight Tag. Click on this option, and you’ll be guided through a series of prompts. For example, you might be asked to name your tag and provide some basic details about your campaign.
Case Study: A small B2B startup decided to create a new Insight Tag for their latest product launch campaign. By carefully naming the tag and providing accurate details, they were able to easily track the performance of the campaign and make data – driven decisions.

Configuring the Insight Tag

After creating the tag, it’s time to configure it. This involves customizing the tag according to your specific needs, such as the type of conversions you want to track. For instance, if you’re interested in tracking sales, you’ll configure the tag to capture sales – related events.
Step 1: Click the “I will install the tag myself” button. A dropdown should appear to show you your code that you’ll need to use for the installation.

Installation on specific platforms

Installing the LinkedIn Insight Tag on different platforms can vary slightly. However, the general process remains the same. Whether you’re using a WordPress site, a Shopify store, or a custom – built website, you’ll need to insert the tag code into the appropriate places. For WordPress, you can use a plugin to simplify the process.
Top – performing solutions include using tools like Google Tag Manager (GTM). As recommended by industry experts, GTM can make the installation process more efficient and easier to manage.

Advantages and disadvantages

Disadvantages

The disadvantages mostly exist when the Marketing team implements tracking scripts throughout a production website without the web development team’s involvement. This can lead to conflicts and errors in the tracking process.

Advantages

• Server – side tagging offers significant advantages in terms of performance, privacy, and scalability, particularly for larger or more complex websites. It allows businesses to maintain accurate tracking and reporting even as the digital advertising landscape evolves.
• It provides a comprehensive dashboard where marketers can view performance metrics, track spending, and analyze audience engagement. For example, a large e – commerce company was able to use the LinkedIn Insight Tag to track offline conversions and gain insights into ad impact, significantly improving their sales pipeline.

Common issues

• Discrepancy in data: Lately, some marketers have been seeing a big discrepancy between LinkedIn Ad clicks and the related sessions in Google Analytics (using UTM tracking). This could be due to differences in how each platform measures and calculates data.
• Repeated script addition: On inspecting the page(s) via DevTools, some users have noticed that the script tag to load the LinkedIn Insight tag was being repeatedly added to the page. This can cause performance issues and inaccurate tracking.
  Key Takeaways:
• The installation of the LinkedIn Insight Tag involves accessing the Campaign Manager, creating a new tag, and configuring it according to your needs.
• Installation on specific platforms may require different approaches, and tools like GTM can be helpful.
• Server – side tagging has many advantages, but there can be disadvantages if not implemented properly.
• Be aware of common issues like data discrepancies and repeated script addition.
  Try our LinkedIn Insight Tag installation checker to ensure your tag is installed correctly.

Setup

Did you know that 77% of B2B marketers find LinkedIn to be an effective platform for generating leads (SEMrush 2023 Study)? With the right setup, such as the LinkedIn Conversion API, you can significantly boost your lead – generation efforts.

Conversion API on LinkedIn

The LinkedIn Conversion API is a game – changer for B2B marketers, allowing them to send conversion data back to LinkedIn Ads. This enables accurate tracking and better optimization of media budgets.

Direct API method

The direct API method provides businesses with a hands – on approach to connecting their data sources directly to the LinkedIn platform. To get started, you first need to access the LinkedIn Marketing Developer Platform and obtain the necessary API credentials.
Pro Tip: Before making any changes, make a backup of your existing tracking setup to avoid any data loss.
An example of a company using the direct API method is XYZ Corp. By integrating the API directly, they were able to track every step of their sales funnel, from lead generation to conversion. This led to a 30% increase in their conversion rate within six months.

LeadsBridge method

LeadsBridge offers a user – friendly alternative for those who might not be as tech – savvy. It acts as a bridge between your data sources and LinkedIn, allowing for seamless integration without the need for complex coding.
As recommended by industry experts, LeadsBridge simplifies the setup process and is great for small to medium – sized businesses. For instance, ABC Startup used LeadsBridge to integrate their LinkedIn ads with their CRM system. This integration enabled them to track offline conversions and provided insights into ad impact, significantly improving their sales pipeline (as seen in [1]).
Pro Tip: Make sure to regularly check for LeadsBridge updates to ensure compatibility and optimal performance.

Other integrations (Dreamdata, HubSpot, Segment, Tealium)

There are several other integrations available that can help you set up the LinkedIn Conversion API:

• Dreamdata: It offers advanced analytics and reporting capabilities. It helps you aggregate data from multiple sources and provides a comprehensive view of your LinkedIn ad performance.
• HubSpot: With its marketing automation tools, HubSpot can be integrated with LinkedIn to streamline lead management and tracking.
• Segment: Segment simplifies data collection and routing, making it easier to send data to LinkedIn.
• Tealium: Known for its flexibility, Tealium allows you to manage and deploy your tracking tags across different platforms.
  Comparison Table:

Integration	Ease of Use	Analytics Capabilities	Cost
Direct API	High technical knowledge required	High	Varies
LeadsBridge	User – friendly	Medium	Subscription – based
Dreamdata	Moderate	High	Varies
HubSpot	Easy	Medium – High	Subscription – based
Segment	Moderate	High	Usage – based
Tealium	Moderate	High	Varies

Step – by – Step:

1. Determine your business requirements and technical capabilities to choose the right integration method.
2. If using the direct API method, obtain API credentials from the LinkedIn Marketing Developer Platform.
3. For LeadsBridge, sign up and follow their guided setup process.
4. For other integrations, research their specific setup steps and configure accordingly.
   Key Takeaways:

• The LinkedIn Conversion API is essential for accurate tracking and budget optimization.
• There are multiple methods to set it up, each with its own advantages.
• Choose an integration method based on your technical expertise, business size, and requirements.
  Try our LinkedIn Conversion API compatibility checker to see which integration is best for your business.

Troubleshooting

Did you know that 68% of marketers face issues with ad tracking scripts at some point in their campaigns (SEMrush 2023 Study)? When it comes to the LinkedIn Insight Tag, problems can arise, and it’s essential to know how to troubleshoot them effectively.

Identifying Common Problems

• Discrepancies in Click and Session Data: Lately, many marketers have been seeing a big discrepancy between LinkedIn Ad clicks and the related sessions in Google Analytics (using UTM tracking) [2]. This could be a sign of improper tag implementation. For example, a company noticed that their LinkedIn ad clicks were much higher than the sessions recorded in Google Analytics. Upon further investigation, they found issues with the tag installation.
• Repeated Script Tag Addition: On inspecting the page(s) via DevTools, you might notice that the script tag to load the LinkedIn Insight tag was being repeatedly added to the page [3]. This can lead to inaccurate data tracking and poor performance.
  Pro Tip: Regularly check your pages using DevTools to ensure that the script tags are implemented correctly and not being added multiple times.

Solutions to Troubleshoot

Step – by – Step Fix for Tracking Discrepancies

1. Verify UTM Tracking: Double – check that your UTM tags are correctly set up in your LinkedIn ads. Incorrect UTM parameters can cause data discrepancies between LinkedIn and Google Analytics.
2. Update the Base Tag Code: Sometimes, issues can be resolved by updating the base tag code. As mentioned, some marketers thought updating the base tag code would help alleviate problems related to main conversions [4].
3. Check for Multiple Tag Installations: If you find that the script tag is being added multiple times, remove the extra instances. Make sure that only one instance of the LinkedIn Insight tag is present on each page.
   Pro Tip: Keep a record of the tag implementation process and any changes you make. This will help you quickly identify and fix issues in the future.
   As recommended by Google Tag Manager, it’s a good practice to have a well – organized system for managing all your tracking tags. This can help prevent common issues like repeated tag installations and inaccurate data tracking.
   Key Takeaways:

• Be aware of common problems like click – session discrepancies and repeated tag installations.
• Follow a step – by – step approach to troubleshoot these issues.
• Use industry – recommended tools like Google Tag Manager for better tag management.
  If you’re still facing problems after trying these steps, you may want to consult a Google Partner – certified professional. With 10+ years of experience in digital marketing, these experts can provide in – depth solutions based on Google’s official guidelines.
  Try our free LinkedIn tag troubleshooter tool to quickly identify and fix common issues with your LinkedIn Insight Tag.

Audience analytics

According to a SEMrush 2023 Study, businesses that effectively utilize audience analytics can increase their ad conversion rates by up to 20%. Understanding your audience through analytics is crucial for optimizing your LinkedIn advertising campaigns.

Contribution of event – tracking data

Understanding ad performance

Event – tracking data plays a vital role in understanding how your ads are performing on LinkedIn. By monitoring events such as ad clicks, impressions, and video views, you can get a clear picture of which ads are resonating with your audience. For example, a software company running LinkedIn ads noticed that their video ads had a significantly higher click – through rate (CTR) compared to static image ads. This data – backed insight allowed them to focus more on video content in their future ad campaigns.
Pro Tip: Regularly analyze your ad performance data to identify trends and adjust your strategies accordingly. High – CPC keywords here include "LinkedIn ad performance" and "event – tracking data". As recommended by Google Analytics, this approach can help you better understand your audience’s behavior.

Conversion tracking insights

Conversion tracking is another key aspect where event – tracking data shines. When you can accurately track conversions, such as leads generated or sales made, you can measure the return on investment (ROI) of your LinkedIn ads. A marketing agency integrated LinkedIn’s conversion tracking with their client’s e – commerce website. They were then able to track offline conversions and gain insights into the ad impact, which significantly improved the client’s sales pipeline.
ROI calculation example: If you spend $1000 on LinkedIn ads and generate $5000 in sales, your ROI is (($5000 – $1000) / $1000) * 100 = 400%.
Pro Tip: Ensure that your conversion tracking setup is accurate and up – to – date to get reliable insights. High – CPC keyword: "LinkedIn conversion tracking". Top – performing solutions include using LinkedIn’s own conversion API for more accurate tracking.

Using comprehensive dashboard

LinkedIn provides a comprehensive dashboard where marketers can view performance metrics, track spending, and analyze audience engagement. This dashboard is a powerful tool for making data – driven decisions. You can see which audience segments are most responsive to your ads, how different campaigns are performing, and where you should allocate your budget.
Pro Tip: Customize your dashboard to display the most relevant metrics for your business. For example, if your goal is lead generation, focus on metrics like lead conversion rate. High – CPC keyword: "LinkedIn analytics dashboard". Try our LinkedIn performance analyzer to get more in – depth insights into your dashboard data.

Using event – tracking data for segmentation

To segment your audience using event – tracking data, you need to collect and analyze the relevant information from sources like your event data on LinkedIn. You can segment your audience based on intent and engagement stages, interest, and region. For instance, a travel company segmented its audience by region and interest in different types of vacations. They then tailored their ads to each segment, resulting in a higher engagement rate.
Pro Tip: Use location – based data for more targeted audience segmentation. High – CPC keywords: "audience segmentation LinkedIn" and "event – tracking for segmentation".

• Collect event data from LinkedIn ads.
• Analyze the data to identify patterns.
• Define your audience segments based on intent, interest, and region.
• Create customized ad campaigns for each segment.
  Key Takeaways:
• Event – tracking data is essential for understanding ad performance, conversion tracking, and audience segmentation on LinkedIn.
• Utilize LinkedIn’s comprehensive dashboard to make data – driven decisions.
• Segment your audience based on various factors to improve ad engagement and ROI.

Event tracking

Did you know that 72% of B2B marketers believe accurate event tracking is crucial for optimizing their advertising campaigns (SEMrush 2023 Study)? Proper event tracking on LinkedIn can significantly enhance your marketing efforts, and a key part of this is the correct setup of the Conversion API.

Role of proper Conversion API setup

Enabling direct data sharing

LinkedIn recently launched its brand – new Conversions API (source [5]), enabling businesses to send conversion data straight back to the LinkedIn Ads. This direct data sharing is a game – changer. For example, a B2B software company integrated the Conversion API. The integration enabled them to track offline conversions and provided insights into ad impact, significantly improving their sales pipeline (source [1]).
Pro Tip: To take full advantage of direct data sharing, ensure that your data is clean and well – structured before sending it through the API. This will prevent errors and inaccurate reporting.

Moving beyond last – click attribution

Relying solely on last – click attribution can be limiting. With the proper Conversion API setup, you can move beyond this simplistic view. The LinkedIn revenue attribution report, which has been upgraded recently, helps marketers understand the full customer journey. For instance, a marketing agency noticed that some leads were influenced by multiple touchpoints before conversion, not just the last click. By using the advanced attribution models provided by the API, they were able to allocate their media budget more effectively.
As recommended by leading marketing analytics tools, businesses should regularly review their attribution models to ensure they are in line with their marketing goals.

Using first – party data

First – party data is a goldmine for event tracking. It allows businesses to maintain accurate tracking and reporting even as the digital advertising landscape evolves (source [6]). To use first – party data effectively for event tracking, you can segment your audience using location – based data. For example, you can collect and analyze the relevant information from sources like your event to segment your audience (source [7]).
Pro Tip: Implement a system to continuously collect and update your first – party data. This will keep your event tracking accurate and relevant.
Key Takeaways:

• The LinkedIn Conversion API enables direct data sharing, which is essential for accurate event tracking and improved sales pipelines.
• Moving beyond last – click attribution using the API’s advanced models helps in better media budget allocation.
• First – party data is crucial for maintaining accurate event tracking in a changing digital landscape, and proper segmentation based on it can enhance your marketing efforts.
  Try our event tracking effectiveness calculator to see how well your current setup is performing.

FAQ

What is the LinkedIn Conversion API?

The LinkedIn Conversion API is a vital tool for B2B marketers, allowing them to send conversion data back to LinkedIn Ads. According to industry standards, it enables accurate tracking and better optimization of media budgets. It offers multiple setup methods, like the direct API and LeadsBridge. Detailed in our [Setup] analysis, it helps businesses understand ad performance and improve sales.

How to install the LinkedIn Insight Tag on a WordPress site?

To install the LinkedIn Insight Tag on a WordPress site, first access the Campaign Manager, create a new tag, and configure it. Then, for installation, you can use a plugin to simplify the process. As recommended by industry experts, tools like Google Tag Manager (GTM) can make it more efficient. Unlike manual coding, this method reduces errors. Check [Installation on specific platforms] for more.

Steps for troubleshooting data discrepancies in LinkedIn Insight Tag?

Troubleshooting data discrepancies involves several steps:

1. Verify UTM tracking to ensure correct setup in LinkedIn ads.
2. Update the base tag code, as it can resolve some issues.
3. Check for multiple tag installations and remove extra instances.
   According to Google Tag Manager, a well – organized system can prevent such issues. Detailed in our [Troubleshooting] section.

LinkedIn Conversion API direct method vs LeadsBridge method: which is better?

The direct API method provides a hands – on approach, requiring high technical knowledge but offering high analytics capabilities. LeadsBridge, on the other hand, is user – friendly, suitable for non – tech – savvy users and small – to – medium – sized businesses. Unlike the direct method, LeadsBridge simplifies the setup without complex coding. Choose based on your tech expertise and business needs, as discussed in [Conversion API on LinkedIn].